Asus launches the 4GB RAM smartphone in India
Back in early 2015, when Asus launched its range of Zenfone 2 phones, the most exciting part of the launch event was the announcement that one of the Zenfone 2 phone would have 4 GB RAM and that too at a price of $199 US dollars which at that time roughly translated into 13000 Indian rupees.
The news of a phone with 4 GB RAM spread like wildfire amongst the enthusiastic smartphone users of India. Asus, which was a 6 months old smartphone brand, became an overnight sensation. Imaginations ran wild and expectations went wilder, as people wondered about Asphalt 8 running super smooth, even in high graphic settings and a true lag-free smartphone experience. It seemed like Asus would be amongst the top 3 smartphone brands in India within the next 6 months.
However, all the excitement & elation started to peter away, and finally the excitement surrounding Asus Zenfone 2 just dried out after about 4 to 6 months. Today, if a phone launches with 4 GB RAM, it is no longer considered to be a highlight or a selling point, by smartphone users across India.
The question is, why didn’t Asus reach where it could have. After some amount of research and deductions, I figured out a few reasons why Asus was not able to capitalize on the first time ever 4 GB RAM factor and how it ended up becoming a mere specification rather than an advantage for a smartphone.
Zenfone 2 made everyone wait too long – the enthusiasm just died out
From the time when it was announced and the news took the world of smartphones users by storm, to the time it was actually launched in the market was very long. It took Asus from January 2015 to June 2015, to launch the Zenfone 2 phone and its variants. This extremely long 6 months wait killed the excitement, and broke the momentum that had been created. Most smartphone users in India lost their excitement for a 4 GB RAM phone and began to look for other good options.
Xiaomi rode the Zenfone wave with Redmi 2 and Redmi Note 2
Xiaomi launched in 2014, and very quickly it rose as a leader in the Indian smartphone market. In fact it now holds a unique slot in the minds of smartphone users in India, with phones that have better than decent specs and a very reasonable price. Xiaomi with the Redmi 2 and Redmi Note 2 efficiently filled the gap that was left in the wake of the Asus Zenfone announcement and its actual availability in the market. Xiaomi managed to further its brand value in India with the new Redmi 2 and Redmi note 2 which offered upgraded specifications as compared to the previous editions.
4 GB phones by other brands
Today brands like Lenovo, Xiaomi, and Coolpad have introduced phones with 4 GB RAM and that too at a price lower than what Asus has launched with. This was the final salvo, that brought down the interest and momentum on the Asus Zenfone with 4 GB RAM, and the Indian smartphone users moved on.
Advent of Reliance Jio
As 4G Internet gained momentum, smartphone users slowly shifted their interest from gaming to web surfing. With 4G Internet offered at a dirt cheap price by the likes of Jio, we as smart individuals who are smartphone enthusiasts have begun to realize that maybe RAM or Internal storage doesn’t really play that big a role in making our internet experience better, and that even a 1 GB RAM phone with $g and enough data might work just as fine.
So what’s the best 4GB RAM phone in the market today
Before I give my assessment of the best 4GB RAM phone in the market today, I have to say that everyone has their own needs and likes, and that they might be very different from mine. However, having said that, after comparing all specs and prices and performances of the phones offering 4GB RAM, my favourite is the LeEco Le2 Max. I won’t get into details of what I compared an what the specs are, but will leave you with the thought that as an experienced smartphone user and a real smartphone enthusiast, the LeEco Le2 Max’s 4 GB RAM coupled with its snapdragon 820 processor, makes it the best 4 GB RAM phone available in the market today.