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HTC Desire 728 Review

HTC Desire 728 Review

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HTC recently added another smartphone to its budget series called HTC Desire 728. Going by the specs of the phone, HTC Desire 728 just looks like a formality for this Taiwanese smartphone brand to stay relevant in the budget segment because, at such a price, phones from any Chinese brand on any day would be a nice buy.

Of recent, premium smartphone brands like Samsung, LG, HTC, etc. having forayed into the budget segment which was never really their cup of tea has failed miserably to create any magic or bring out any classic budget smartphone. Having said so, what we also need to consider is that brands like HTC have gone a bit too far to produce phones that are priced even lower than Rs. 10,000 in a bid to compete against the rising wave of Chinese smartphones with premium specs at a decent price.

Coming back to Desire 728, HTC could have at least tried a bit different approach by proving a Snapdragon 430 or 625 processor instead of a Mediatek processor. So, let’s review the specs of HTC’s Desire 728 one by one.


The HTC Desire 728 has a Matte finish build, unlike other smartphones in this price segment that provides full metal body. But in spite of this, the overall look and feel of the phone is quite classy and looks good on your hands. With a gold or a silver strip running along the sides, the Desire 728 is available in both white and black color.


With a 5.5-inch 720p display along with a pixel density of 267, the colors representation on HTC’s Desire 728 is not very sharp or vibrant and somehow I believe that it was always expected from a brand like HTC which identifies itself as one of the premium smartphone brands in India. And thus, it would never like to provide premium specs in a budget smartphone thereby falling under the categories of Lenovo or Xiaomi.


Sadly enough, the processor in the HTC desire 728 is a 1.3 GHz MediaTek Octa Core Processor which along with a meager 1.5 GB of RAM would Definitely fail to give you an impressive gaming or surfing experience.


The HTC 728 desire comes with a 13-megapixel rear camera with flash and a 5-megapixel front snapper. The photos from both the phones can at best be termed as decent enough but definitely not the best in this price segment.


The battery in HTC Desire 728 too is a small 2800 mah one which for a 5.5-inch display is too low to power the phone for a full day on a single charge and too after the advent of Jio, it definitely looks a disappointing feature.


Apart from the above features, the HTC Desire 728 runs on outdated Android Lollipop 5.0 and has HTC’s proven BoomSound speakers with Dolby audio that’s loud and clear.


Only for loyal HTC fans. The rest can go for the super smartphones from any of the Chinese brands available at this price range.

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