HTC. Does this brand need any introduction? No, not at all. You know why? Because this Taiwanese based smartphone brand which made its inroads into India at a point of time when Samsung, Nokia, Blackberry, and Apple were ruling the heart and minds of Indian smartphone users were able to create an elite identity for itself in a short period of time by the sheer excellent level of its smartphones. And by the way, that was the point of time when social media had almost no role to play in enhancing the brand value of a company unlike it plays today, resulting in the rise smartphone brands like Xiaomi and Oneplus.
Although today in 2017, HTC does not hold the prominence it used to have in its earlier days, but still, it has not faded away like Blackberry or gave up like Indian smartphone brands against the influx of a number Chinese smartphone brands.
What is worth mentioning, is the fact that unlike Samsung, which tried to imitate a few of its Chinese counterparts by manufacturing cheaper phones with cheap specs that created a dent in its brand value, HTC never relied on such tactics and instead went ahead with its objective of offering high-value smartphones to its consumers.
To reiterate its ability to create wonders in the high-end spectrum of the Android smartphone market, HTC recently came up with another high-class smartphone called HTC U 11 that is priced at almost Rs.50,000 plus.
Immediately after launching, HTC U 11 earned the highest DxOMark score, beating the likes of Google Pixel and Samsung Galaxy S8. The main highlight of the phones is its pressure sensor on either left/right sides of the chassis. through which a user can open any app, game or camera by two squeeze action: short squeeze, and long squeeze along with IP67 waterproofing, HTC’s new Edge technology, HTC’s USonic audio tech and much more.
As far as the specs are concerned, HTC U 11 comes has glass/metal design which the company has named as liquid design and a 5.5-inch Quad HD (1440×2560 pixels) Super LCD display with Corning Gorilla Glass 5 protection.
On the camera front, HTC U 11 has a 12-megapixel rear camera with Dual-Pixel Diode technology and an f1.7 aperture lens. On the front, it has a 16-megapixel front camera with BSI sensor, full-HD recording along with front camera features include live make-up, auto selfie, voice selfie, HDR Boost, and Selfie Panorama.
The processor in the HTC U 11 is the all powerful 2.45GHz octa-core Qualcomm Snapdragon 835 processor coupled with 4GB RAM + 64GB ROM and also with 6GB RAM + 128GB ROM options.
Powered by a not so juicy 3000mah battery, HTC U 11 runs on Android Nougat 7.1.
A classic phone that can be considered as one amongst the best from HTC but then it is difficult to read the mind of an Indian smartphone user and only time will tell that weather HTC U 11 will achieve success in India or not.